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Reddit Going To Launch Its First Email Newsletter, Called Upvoted Weekly

Reddit, the internet’s portal into virality, needs a table of contents — and it’s getting one, with the site’s first curated email newsletter.

The new email newsletter will go out to users every Sunday and will be curated by staffers to help surface stories that might otherwise get lost in one of the thousands of communities, which are called subreddits. The social news site announced the launch on Tuesday.

The newsletter, called Upvoted Weekly, comes three months after Reddit debuted its first podcast, also called Upvoted, which follows up with the people behind the big stories popping on Reddit.

The move may help Reddit to take more ownership of the viral content that users post, which ranges from the inspiring to cute cats to gross fast food stories. It also helps fend off curatorial competitors like Tumblr, which is competing for Reddit’s “front page of the Internet” status.

“Content surfaced and created by redditors sets the global agenda every day,” Alexis Ohanian, cofounder and executive chairman of Reddit, told Mashable. “This new approach is another example of getting in front of new audiences while re-engaging existing ones via new channels.”

The subtext to that statement: Reddit is often a go-to source for media outlets (including this one) to discover viral Internet stories and occasional news, but some of those publications arguably end up profiting more from content that first surfaced on Reddit than Reddit itself does.

Part of the reason for Reddit getting cut out of the viral publishing game as a middleman is that the site is more chaotic and difficult for new and even some existing users to navigate, leaving an opening for other publications fill the void.

Ohanian hinted at this problem in an interview with Mashable late last year: “We need to do a better job with things like mod tools and discovery… It’s a failure of UX that so many people don’t even understand how reddit works.”

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Ohanian rejoined Reddit full-time as executive chairman in November after CEO Yishan Wong abruptly resigned following a dispute over office space.

Since then, Ohanian has used the credibility that comes from being cofounder of Reddit to crack down on nude images, work toward building safer communities and push for better discovery — all of which could make Reddit just a little more approachable as it vies for the mainstream.

Netflix announces Australian pricing and content after Reddit leak


Netflix Australia has released its content catalogue and pricing a day out from its March 24 launch, after the details were leaked on reddit on Sunday. On Monday morning, the leaked pricing details were confirmed via a Netflix press release emailed to Mashable.

The company has been smart in its move to the land Down Under by looking the other way with regards to Australians using VPN workarounds to access the U.S. version, therefore creating mass hype for a product before a local edition was even close to launch. Now, in another smart marketing ploy, Netflix Australia has undercut all its local competition in price for its standard subscription.

The cheapest monthly fee in the tiered-subscription model is the standard definition, single stream plan for a measly A$8.99, while the HD, double-stream plan is A$11.99 and a 4K ultra-high def package, which allows for four streams, goes for A$14.99. Competitor product Stan serves all definition models for A$10, with Presto available in standard definition for A$9.99 and Quickflix also sitting at A$9.99.

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The leaked pricing.

Image: reddit

It is likely, given the recent price drops from local players, that there will be further price point shifting in the near future. To push strongly into the Australian market, Netflix will also offer consumers a month’s free subscription trial (a deal also available on Stan and Presto).

The company is launching locally with a stable of programs such as Netflix originals Orange is the New Black and House of Cards, which will be the main draw cards for Australian consumers. There will be no penalty for living on the other side of the world, with Netflix confirming that both shows will be available at the same time in Australia as in the U.S.

The company has previously been coy regarding the local release of Orange is the New Black, with the rights in Australia thought to be tied up with pay television company Foxtel.

Netflix has content deals with a range of production companies to bulk up its local catalogue such as BBC, FOX, NBC Universal, Village Roadshow Entertainment, Australian Broadcast Corporation, Walt Disney and Warner Bros.

Pricing in the U.S. is very similar to the Aussie offering — with standard definition streaming offered for U.S. $7.99, HD two-stream for U.S. $8.99 and the family model for U.S. $11.99.

Data limits won’t be a problem for Aussie consumers of Internet service providers Optus or iiNet, with both companies previously confirming that they would allow un-metered Netflix watching.