Netflix announces Australian pricing and content after Reddit leak
Netflix Australia has released its content catalogue and pricing a day out from its March 24 launch, after the details were leaked on reddit on Sunday. On Monday morning, the leaked pricing details were confirmed via a Netflix press release emailed to Mashable.
The company has been smart in its move to the land Down Under by looking the other way with regards to Australians using VPN workarounds to access the U.S. version, therefore creating mass hype for a product before a local edition was even close to launch. Now, in another smart marketing ploy, Netflix Australia has undercut all its local competition in price for its standard subscription.
The cheapest monthly fee in the tiered-subscription model is the standard definition, single stream plan for a measly A$8.99, while the HD, double-stream plan is A$11.99 and a 4K ultra-high def package, which allows for four streams, goes for A$14.99. Competitor product Stan serves all definition models for A$10, with Presto available in standard definition for A$9.99 and Quickflix also sitting at A$9.99.
The leaked pricing.
It is likely, given the recent price drops from local players, that there will be further price point shifting in the near future. To push strongly into the Australian market, Netflix will also offer consumers a month’s free subscription trial (a deal also available on Stan and Presto).
The company is launching locally with a stable of programs such as Netflix originals Orange is the New Black and House of Cards, which will be the main draw cards for Australian consumers. There will be no penalty for living on the other side of the world, with Netflix confirming that both shows will be available at the same time in Australia as in the U.S.
The company has previously been coy regarding the local release of Orange is the New Black, with the rights in Australia thought to be tied up with pay television company Foxtel.
Netflix has content deals with a range of production companies to bulk up its local catalogue such as BBC, FOX, NBC Universal, Village Roadshow Entertainment, Australian Broadcast Corporation, Walt Disney and Warner Bros.
Pricing in the U.S. is very similar to the Aussie offering — with standard definition streaming offered for U.S. $7.99, HD two-stream for U.S. $8.99 and the family model for U.S. $11.99.
Data limits won’t be a problem for Aussie consumers of Internet service providers Optus or iiNet, with both companies previously confirming that they would allow un-metered Netflix watching.